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This domain had the following in the site, "Driveway Impressions Meeting the Markets Unmet Needs." We observed that the web site stated " Driveway Impressions is a growing franchise organization that was developed to fill the market need to deliver quality decorative asphalt driveways to homeowners, through a dedicated team of well trained business professionals who are committed to outstanding customer service." It also stated " Plain and simplewe do what we say we will, on time, on budget with outstanding results." The header had stamped asphalt as the highest ranking keyword. It was followed by driveways, decorative driveways, and decorative walkways which isn't as ranked as highly as stamped asphalt. The next words the site uses is imprinted asphalt driveways. protective coatings was also included and could not be understood by web engines.